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1 & 1 Web Hosting Firm Begins TV Promotion

September 18th, 2011 Web Hosting

Last weekend, UK-based web hosting firm, 1 & 1, unveiled its latest TV commercials, making its initially ever TV presence. If we talk in this area promotions of web hosting on TV, GoDaddy is the sole additional name, advertising the web hosting.

Press release states that the money-making targets small business entities, supporting its 1 & 1 Mywebsite, a website development tool. According to 1 & 1, TV money-making demonstrates its application in execution, developing a website within few minutes. Previous week, 1 & 1 improved its website to place in mobile optimization.

1 & 1 states that TV money-making is a means to reach out to a wider group of small business enterprises in UK and expects it to “be an ideal way to inspire business owners at a convenient time when they are able to reckon creatively and in this area their business development.”

1 & 1 internet CEO, Oliver Mauss, stated that “We appreciate that Britons running their own business, no matter what size or type, have to work incredibly hard and are never really ‘off‑duty’ ‑they are always considering how to improve things. Our new TV campaign is designed to inspire them by showing just how quickly and easily MyWebsite can deliver a fantastic looking, effective website.”

According to 1 & 1, its TV promotion costing around $50 million, is going to show commercials in Spain, UK, Germany, USA, Poland and Austria.

Press release reports that the commercials in UK were made by Jung von Matt/Elbe GmbH ad outfit, which is located in Hamburg, Germany.

Press release also reports that this money-making is now been given through primetime in the UK.

GoDaddy is well-known for airing its TV money-making in SuperBowl where a 30 sec ad can be charged around $3 million. Previous year, SuperBowl ad of GoDaddy showed the .CO field.

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