In recent years, online video has continued to become a dominant break down. Recently, Ipsos Media CT, a media research firm, reported that in July 2009 the number of videos viewed online in America exceeded the twenty-one billion mark. With that kind of statistic and others like it, more and more entrepreneurs are looking to make room in their budget for web video promotions.
Although web video has been around for a while, it hasn’t always been available to the “average Joe.” The development of video sharing sites like YouTube (2005) helped increase the popularity of web video. It also made way for the development of more low-cost, user-friendly methods of producing web video. As more public started searching for web video, Google started to index and rank video content with incredible speed. Considered as a “new media” item, web video was also given preference over additional web content like text and metaphors.
Around 2007, some of the most savvy internet marketers (IMs) took notice of how videos were getting priority ranking with Google. They started testing their theories and tracking the results. The results were so incredible that initially they were considered “top secret.” By 2008, many of the IMs got together with their favorite software designers to make systems that would place the video submission process on auto-pilot. With this new software, it was simple to turn the overstress intensive video submission process into a manageable task. Since then, video sharing sites and video submission software programs have cropped up everywhere.
There are lots of fantastic features in web video marketing software. Whether you are a “do-it-your-selfer” or intend to outsource your project, here are a few vital web video marketing software features you will want to have:
Instant Video Creation Tips and Tools – There are many end-users with limited knowledge in this area how to make a video and get it uploaded to the web. A excellent curriculum will address the basic video creation steps and give the user a few simple options for making a video quick. A sample of instant video strategies may include how to do it with metaphors, PowerPoint slides or even by combining a static image with an audio file.
SEO Recommendations – The main purpose of web video marketing for many entrepreneurs is to increase their search engine ranking. A excellent web video marketing system will give vital search engine optimization (SEO) pointers on making keyword-rich titles, descriptions and tags.
Simple Interface with Sharing Sites – A prominent feature of any excellent web video marketing software is that it easily interfaces with today’s most well loved video sharing and social media sites. You can log-on and upload to sharing sites without ever leaving your software dashboard. Within some software systems, you can also monitor the success of your video upload as well as your viewing data.
Video Tutorials – What excellent is a web “video” marketing software system without “video” tutorials? Hopefully, you won’t find any like that. Video tutorials help shorten the learning curve dramatically. Often times, text or audio instructions leave out vital steps. With a video lesson, you can visually catch that vital tidbit that the audio left out. After viewing a tutorial, implementation time is typically shorter and results are often better.
How to Avoid a “Google Slap” – Along with the secret to how to increase your search engine ranking, it’s vital to know “what-not-to-do”. Many overzealous internet marketers have gotten their videos banned by straying too far away from Google’s policy. A excellent web video curriculum will fill you in on proper protocol.
Web video marketing software is a fantastic tool for leveraging your time. With a small due diligence, you can find one that fits your desires and your budget perfectly.
