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Creating a Valuable Domain – What Makes a Domain Valuable?

March 4th, 2010 General, Web Hosting

Field names are by far one of the most vital aspects of the website industry. Without the right field name, even the most advanced website will fail to produce results. Web surfers tend to prefer websites that have catchy, simple-to-remember field names that pertain to a particular keyword or phrase. Though this does not mean that a domains value arises from these attributes. In fact the value of a field really has very small to do with these features. Field name value is a very complex issue and it should be noted that the real value of a field can only be chose by the buyer of the field. As always, what one person may regard as useless, another may find to be priceless. Although there is no way to house an exact value on a field, there are ways to boost the value of your field.

Search Engine Optimization

Perhaps the single most vital aspect of your field in regards to value will be it’s search engine ranking It is an undeniable fact that websites that are ranked higher in the search engines, generally tend to sell for more money. The reason for this is obvious. In fact, even domains with terrible names can sell for a excellent price if they have a solid search engine ranking. One of the most vital search engine optimization attributes in regards to field value is the amount of incoming links your website has. Incoming links, also known as backlinks, are links placed on additional websites that lead to your website. Generally the more backlinks your site has the more traffic it will receive. Potential field buyers are looking for domains that can be bought and then monetized with as small effort as possible, so high traffic means high value in the field game.

Field Age

The age of the field will also play a tremendous deciding factor in it’s overall value. The older a field is, the more valuable it is considered. This is because older domains have an established web presence, which means they have had a longer time period to gather traffic enhancing attributes such as backlinks, search engine ranking, and overall popularity and recollection. Newer domains are considered relatively useless because they lack these qualities and are essentially bare projects that would need larger investments to grow. Although this is right in most cases, there are some cases when the name of a field lonely can cause it to sell for a high price. For example, you may own a field name that matches a well loved phrase or slang. Even though the field name may be groundbreaking new and the field itself is completely blank, the name lonely could inspire a more fortunate buyer to spend an exuberant amount of cash for the name lonely.

Name Value

Perhaps one of the most vital aspects of your field’s values is it’s name. So, what makes a field name valuable? Names that are small tend to be more valuable, and names with four letters or less or considered the most valuable. Names that are well loved keywords carry a lot of value as well, though any key phrases that contain hyphens should be avoided. Site names with hyphens generally hold a lower value. The extension of your field name also matters as well, as .com domains tend to sell for more.


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