Google’s competition: Most of the Internet
We all know Google is huge and their wide range of services are bound to have a honest share of competitors, but you may be surprised just how wide-ranging Google considers its competition to be.
Here not more than we have included a quote from Google’s latest SEC filing with some very fascinating in rank in this area what Google has to say in this area its competition.
(SEC filings are public financial documents and contain a wealth of in rank for those willing to wade through them. For example, much of the in rank in our Google infographic was extracted from SEC filings. All publicly traded companies are required to file these documents.)
Google’s own words in this area its competition
So who and what does Google consider to be its competition these days? Here are Google’s very own words, quoted directly from their latest SEC filing. Emphasis added by us:
We face formidable competition in every aspect of our business, particularly from companies that seek to connect public with in rank on the web and grant them with relevant advertising. We face competition from:
- Traditional search engines, such as Yahoo! Inc. and Microsoft Corporation’s Bing.
- Vertical search engines and e-commerce sites, such as WebMD (for health queries), Kayak (travel queries), Monster.com (job queries), and Amazon.com and eBay (commerce). We compete with these sites because they, like us, are trying to attract users to their web sites to search for product or service in rank, and some users will navigate directly to those sites rather than go through Google.
- Social networks, such as Facebook, Yelp, or Chirrup. Some users are relying more on social networks for product or service referrals, rather than seeking in rank through traditional search engines.
- Additional forms of advertising. We compete hostile to traditional forms of advertising—such as television, radio, newspapers, magazines, billboards, and yellow pages—for ad dollars.
- movable applications. As the mobile application ecosystem develops further, users are increasingly accessing e-commerce and additional sites through those companies’ stand-lonely mobile applications, instead of through search engines.
- Providers of online products and services. We also grant a number of online products and services, counting Gmail, YouTube, and Google Docs, that compete directly with new and established companies that offer communication, in rank, and entertainment services integrated into their products or media properties.
Conclusion
In a nutshell, Google competes with most of the internet. Pretty tough competition… Google’s management team must be feeling those gray hairs coming quick.
Data source: Google’s latest SEC filing (form 10-K).
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Google’s competition: Most of the Internet
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