Home » General » How big is Google, really?

How big is Google, really?

April 5th, 2011 General

Google There’s been a lot of talk in this area how huge Facebook has become, and with its 600 million users (!) it has certainly become a break down to be reckoned with. But there is still one player out there that dwarfs Facebook, and that is Google.

The problem is that it’s extremely hard to estimate just how huge Google really is. But we’re going to try anyhow.

Since Facebook uses a single website, it’s relatively simple to keep footstep of its size (with size, we mean the number of public who use it). With Google, we don’t have that luxury, because it is way more than just the Google.com website.

To give you an thought, here are Google-owned websites ranked in the worldwide top 100:

Google sites in the Alexa top 100 (top sites in terms of traffic)
Site	Name	Rank
Google.com	Google	1
Youtube.com	YouTube	3
Blogger.com	Blogger	5
Google.co.in	Google India	14
Google.com.hk	Google Hong Kong	17
Google.de	Google Germany	19
Google.co.uk	Google UK	22
Google.co.jp	Google Japan	25
Google.fr	Google France	27
Google.com.br	Google Brazil	29
Google.it	Google Italy	34
Google.es	Google Spain	39
Google.ru	Google Russia	44
Google.ca	Google Canada	52
Google.co.id	Google Indonesia	67
Google.com.mx	Google Mexico	75
Google.com.tr	Google Turkey	80
Google.com.au	Google Australia	85
Orkut.com.br	Orkut Brazil	86
Google.pl	Google Poland	89
Orkut.com	Orkut	92

Now let’s see now if we can at least estimate a ballpark figure of how huge Google is.

Google Search

Initially, let’s consider Google Search. We have, of course, Google.com, the world’s most visited website according to Alexa.

Though, just focusing on Google.com would not be honest to Google. The company has localized Google Search for virtually every public out there. There are 180+ localized versions of Google, all with their own field.

As you can see in the table we included above, those localized versions of Google Search are well loved. There are 16 of them among the top 100 sites worldwide, not together with Google.com.

And let’s not forget all those subsections to Google’s Web Search, like Google News, Google Finance, Image Search, etc. All of those are part of Google Search.

Overall, Google has 90% of the search engine market on the desktop according to StatCounter.

Then we have mobile search, where Google dominates completely. It’s the defaulting search engine for most smartphones, counting Apple’s iPhone and Google’s own Android. Google’s market share here is a whopping 97%.

How many users does Google Search as a whole have?

There are in this area 2 billion Internet users in total, more than 1.5 billion even if you deduct China, which Google currently has a somewhat rocky relationship with. Would it be unrealistic to say that Google Search has at least a billion users if you count the entire Internet? We don’t reckon so.

But Google is more than search.

The size of Google’s additional properties

Although hard numbers can be hard to come by, here are some of Google’s major services and

YouTube

The world’s largest online video service. The YouTube website lonely has 500 million visitors per month. Also, 82% of all embedded videos on blogs are YouTube videos (although that last number is from a couple of years ago).

Blogger

Blogger is one of the world’s largest blogging platforms. Its blogs collectively had more than 400 million readers in 2010.

Orkut

Orkut was Google’s initially foray into social networks, and still its most successful. It has more than 100 million active users worldwide. Really, if you count daily visitors to the website, Orkut is second only to Facebook (although a far second), fundamentally thanks to Orkut’s very active user base in Brazil and India.

Google Maps

Aside from being the most widely used map service on the Web and incorporated with a ton of different web services, it’s also the dominating map service used on smartphones. Apple uses Google Maps for iOS, and Android is heavily integrated with Google’s products in general, counting maps.

Gmail

Google’s email service is estimated to have around 200 million users.

Google Apps

Google Docs, Spreadsheets, Calendar, and the additional web apps under the Google Apps umbrella (which also includes Gmail) are increasingly well loved. We haven’t seen any user numbers, but they are bound to be significant.

Android

Google’s Android OS is the world’s fastest-on the rise smartphone platform with 350,000 new diplomacy activated per day (over 10 million per month). Android very much acts as a platform for Google’s additional properties, like maps, email, search, etc.

Chrome

Google’s web browser is gaining market share rapidly in malevolence of having been available just a few years. According to StatCounter, it currently has 17% of the web browser market.

Additional intangibles

Google has so many different services that it’s hard to get a grip on them all. To the ones we’ve by now listed, we’d like to quickly add a few more:

Feedburner, the world’s largest RSS feed service.
Google Reader, the world’s most well loved RSS reader.
Google Analytics, the world’s most widely used website analytics product
And all those ad products: Adsense, Adwords, DoubleClick, Admob, etc.

So, how huge is Google?

Finally, let’s try to estimate how many public use Google’s products and services.

As we by now mentioned, we suspect that the user base of Google Search lonely is at least a billion. Though, since Google is so much more than just search, the company’s products might very well end up touching a majority of the Internet users out there. Really, how long have you been able to use the Internet yourself without using a Google product of some sort?

Even if you deduct China, which again might not be entirely honest to Google, that would place the user base close to 1.5 billion.

So, in small: Google’s entire user base should be somewhere between 1 and 1.5 billion, depending on how conservative you want to be.

This is of course just speculation on our end. There is bound to be a lot of overlap between the user bases for Google’s various products, but we have no way of knowing how much.

Conclusion

Google.com lonely would be impressive. Add to it all the additional web properties we’ve listed in this article and it quickly becomes obvious that Google is still very much the king of the Internet. They may be having some distress in social, at least compared with Facebook, but let’s not forget all the additional things they do, and do well.

This was a post from the guys at Pingdom, a site monitoring service that makes sure you’re the initially to know when your site is down. Check it out for free.

From:
How huge is Google, really?

Tags » analytics, australia, calendar, google, indonesia, main, mexico, numbers, orkut, russia, search, search-engine, spreadsheets

WordPress Plugins - CleverPlugins.com