How to Measure Online Social Influence
Social shape is a positively new term in the world of ecommerce. In the past, social shape was vital for bragging rights only. In 2010, this term held a more professional role. Social shape is the impact your website has among social networks. Given the rise in social networking over the past ten years, high social shape typically equates to an increase in traffic.
There are four primary tools used to measure the social shape a website projects to additional users. These include:
- PeerIndex
- Twitalyzer
- HubSpot
- Klout
PeerIndex is a tool that helps users know the social capital of a website. This is measured through data from Facebook, LinkedIn and Chirrup which focus on resonance, authority, activity, audience and realness. Spammers are penalized and content farms calculate a much lower value. A nice feature of PeerIndex is it provides an overall score out of 100. Additionally, there is an analytics dashboard that outlines user’s authority on the Internet.
Twitalyzer is another analytics tool designed for social businesses that utilize Chirrup as a communication tool. The results of the Twitalyzer reveal an impact type and score as well as an overall rank compared to all additional Chirrup users within your arrangement. Additional features include, email support, automatic daily updates, daily granularity, custom date range exposure and data exporting. This software integrates directly with Google analytics and link tracking services.
HubSpot tracks shape on specific platforms using a suite of tools for website measurement and social media. A few of these tools include a Foursquare grader, Chirrup grader and Facebook grader. Unfortunately the score can easily be change by allowing many bots to follow you.
The final tool is Klout which was the tool to beat in 2010. Klout analyzes a large amount of data counting, friendship networks, comments and likes to rank online shape. The curriculum then spits out a Klout score. This tool emphasizes a value proposition to those that are highly influential within specific industries.
These tools continue to improve each year by adding more data to calculate. As social networking expands with new software and trends, these tools will draw and combine in rank from these sites to calculate an overall score. In the ecommerce industry, these scores could be an brilliant method of inviting social networking users to a specific site. An increase in traffic typically equates a fantastic number of sales.
Related Post to How to Measure Online Social Influence
Real Time Search = Real Time Profit
New from Pingdom: Shareable uptime banners with graphs
IE, the office browser – Used significantly less at home
