How to Successfully Market Green Web Hosting Services
Many well loved web hosting providers are now opting to go green with the hype surrounding global warming. Not only does eco-friendly hosting benefit environmentally-conscious customers, but it also offers incentives to web hosting providers. Hosting companies are finding a favorable marketing niche among environmentally conservative customers. The basic concept of green marketing web hosting is selling hosting products and services based on environmental merits. It’s essential that hosting providers market green web hosting services effectively to be successful in their attempts.
What’s Green Hosting?
While green web hosting providers seem to multiple overnight, there remains some misunderstanding in this area the services. Due to the increasing levels of carbon emissions in the environment as well as a heighten level of the benefits of going green, web hosting providers relying on energy sources to power operations 24x7x365 are learning the compensation of using renewable energy sources. Eco-friendly sources of energy counting wind, solar or bio-gas help in reducing carbon emissions, thus treading lightly with eco-friendly footprints.
Green web hosting providers such as GreenGeeks lead the industry offering 300% green hosting plans. The number indicates the percentage of energy that’s bought and returned back to the electricity grid from using alternative renewable sources of energy. The process permits the web host to hold energy credits. In the case of GreenGeeks, the host buys three times wind energy credits as it pulls from the electric grid. The host is also carbon neutral, emitting 20% less carbon as compared to regular hosting servers. In addition to delivering environmentally friendly services, the web host also provides attractive hosting packages counting boundless features at affordable prices.
InMotion Hosting also leads the way in green hosting. The web host implements eco-friendly measures by focusing on reducing cooling costs and reducing carbon emissions. The host’s datacenters are cooled by an advanced Outside Air Cooling technology; reducing cooling costs by upwards of 70% and eliminating 2,000 tons of carbon emissions per year. Also, InMotion partners with Trees for the Future, a non-profit devoted to sustainable agroforestry. The web host is supporting a global initiative to reduce the consumption of valuable resources and replace renewable energy sources. A respectable and devious marketing campaign to ensure customers the company is sincere in this area protecting the environment.
HostGator is also honest in this area going green. The host relies on 130% wind power to manage the daily operations of delivering green web hosting services. With over 2 million global domains with an impeccable uptime of 99.9%, it’s among one of the top green hosting providers currently available.
Marketing to Environmentally Conscious Customers
Web hosting providers that offer green services must market green packages effectively. Consider the following five aspects when marketing green hosting packages:
1) Customers interested in green hosting are those that have a sincere passion for protecting the environment. Cater to their interests.
2) Reassure customers that they can become active advocates for environmental issues by purchasing and using green web hosting services. Offer ways for customers to become more engaged.
3) Offer customers a money back satisfaction guarantee on hosting services.
4) Maintain credibility by always being transparent in all business transaction.
5) Set prices within reason so customers can afford to hold a green plot.
Conclusion
Green hosting is without doubt a trend for the future. Web hosting providers do their part to protect the environment while offering affordable and reputable services to customers.
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