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Internal Linking Basics

September 6th, 2010 Design Tips, General

Making a proper internal link structure is one of the most vital seo actions you can take.  The huge search engines are constantly using their spiders to crawl your site, why not tell them which pages are vital through your internal links?  I wrote this page to help you get started on making a fully optimized internal linking structure that works well for visitors and search engine spiders.

Firstly, you need to look into the way each site page will flow to its sister pages.  Using a 3 tier site structure may be the best way to go in this area internal linking.  This consists of having your home page built as your tier one, your navigation bars built as tier twos, and your tier twos linking through to your tier threes.  The following paragraphs will clarify this in further detail.

Use your home page as your tier one site page.  It should have a navigation bar on one of the sides or at the top of the page to point to your secondary pages.  The body copy of the home page should also link out to the tier 2s using the most appropriate glue text to do so.

Tier two pages are always listed on your navigation bar.  These pages will be build around sub topics of your sites niche and will link to pages that you consider micro topics of each individual tier two.  You will also want to make sure that each tier two points back to your main tier one as well as your tier three web pages.

Next, lets take a look at what a tier 3 page is all in this area.  One Minneapolis seo company, clarifies that the tier 3 pages must be related to the tier 2 pages that link out to them.  These content pages should also each have two links pointing to additional related tier two and tier three pages within keyword glue text.

Linking tier 3 pages internally will help increase visibility and page rank to each page of your website.  The simplest way to get a new link is to build it yourself on your own site, and interlinking is the best way to do this.  When you make a link on one of your own sites you will have full control of where the link goes and how long it will stay there.

Use the in rank in this article to start building the internal link structure of your website and you will be very pleased with the results.  Please print this article out and keep it by your computer.


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