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Mastering Domain Name Speculation

February 23rd, 2010 Web Hosting

The field market is a massive and thriving industry, to the top with keen buyers looking to capitalize and procure a valuable field name while they are still available. Just as there is a sea of buyers looking for excellent field names, there is an entire ocean of field sellers, and some of them make their living off of selling field names. The art of buying a field name specifically to sell it is called field speculation. There are entire companies that specialize in field speculation. Some sites even go for hundreds of thousands of dollar, based on the name lonely, with no active site included! Considering it only costs in this area ten dollars per year to register a field name, field speculation may be the best investment you could make.

The following tips will help you be successful in the field speculation industry.

Do Not CyberSquat

Not to be confused with field speculation, cybersquatting is an illegal practice that often results in lawsuits. Cybersquatting is the act of registering a field that has been trademarked by another company, in the effort of extorting funds from the title-holder of the trademark for the field. Though, many times cybersquatters will focus on a field name that has not yet been trademarked, but instead is a likely target of a particular company. For example, if your company name is RandomDomainCo INC., and your website name is RandomDomain.com. The cybersquatter may buy domains like TheRandomDomain.com, or even misspelled variations like RadnomDomain.com. If you want to start a successful field speculation business, you should steer clear of soil tactics like this.

Don’t Be Greedy

Being greedy is a sure way to fail in any business, especially in the field speculation business. If you’re aiming to make thousands of dollars off of each field, you’re probably going to be let down. The goal is to make money quick by selling as many field names as possible. This means you’ll need to focus on realistic goals, rather than high value small .com field names that are nearly unattainable. You may even have the bankroll to buy a very valuable field name in hopes of selling it, but before you jump to a conclusion, you’ll want to make sure you’re not overpaying, as you may never see a return on your investment.

Field Swooping

Perhaps the best way to procure valuable domains is to snatch them as soon as they expire. There are currently more than thirty million field names that have been bought and are now expired. Some of these field names are brilliant, and some of then once housed profitable domains that may even still have live backlinks online! The most valuable expired domains are the ones that have just recently expired, as the marketing efforts of the previous title-holder may bring instant traffic if the website is resurrected in time. If you can manage to find a field that has recently expired, has plenty of backlinks, and is still receiving plenty of traffic, you may be able to capitalize on it and sell it for a lot of money instantly. As I mentioned above it is not wise to depend on situations like this, but it is optimal to keep your eye open for such instances.