Oracle Acquires FatWire
Oracle Corporation recently announced it has entered into an agreement with FatWire, a firm that sells web content management system software. Founded in 1996, FatWire developed and launched Content Server 6.0 WCM in 2004 after acquiring Open Market’s Enterprise content management software assets one year before. Prior to the Oracle acquisition, FatWire partnered with EMC Corporation in 2010.
Content Management System Overview
Content management systems are bundles of software that allow corporations to effectively manage work flow in a united environment while permitting employees to contribute in rank within the system. This is accomplished by different employees being granted different permissions based on their job function. Many large and small firms have come to rely on their websites as an vital channel of communicating with customers and additional departments.
New Relationship
The new relationship between Oracle and FatWire is expected to result in the development of software that provides the complete web content management solution. The future software will enable organizations to optimize customer experience utilizing innovative social resources enabling users to breed content in an methodical, managed virtual environment.
Current Oracle Products
The addition of FatWire products will help Oracle grant an entire suite of software allowing web marketers to interact with visitors thus converting additional prospects to customers and humanizing overall customer loyalty and retention. FatWire matches well with Oracle’s innovative technology products such as Oracle Fusion Middleware, Enterprise Content Management, Portico Technology and Business Intelligence.
Current Oracle Applications
Leading Oracle applications such as Oracle Customer Relationship Management and ATG Web Commerce will also align nicely with the suite of software provided by FatWire. Both companies will combine their best products and services to make a full service content management system featuring all the bells and whistles mixed with the necessities.
FatWire’s Mission
FatWire helps companies motivate customer engagement and additional retention by implementing the strategy of targeting an interactive online experience right through a variety of websites and mobile channels. The acquisition by Oracle is predicted to give current FatWire customers an expansion of inventive products to help them with achieving their personal goals. The final transaction is expected to be completed within several months.
Both organizations boast a variety of innovative and useful software solutions. The new relationship formed by the two companies should produce brilliant results, in the form of an incredible content management system, which will be indefinitely passed down to the consumer.
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