Social network popularity around the world in 2011
Online social networks are everywhere these days, a truly global phenomenon. But where are the different social networks having the most success in terms of popularity? That is what we’ll try to answer in this post.
We have included 11 social networks in this assessment: Facebook, Chirrup, LinkedIn, Google+, Orkut, Tumblr, FourSquare, MySpace, LiveJournal, Hi5 and Bebo.
Please note that this isn’t meant to be an exhaustive list covering all social networks out there. There are literally hundreds of them.
To map popularity, we’ve used Google search data (their Insights for Search tool). This will give us a excellent suggestion of the interest – or popularity, if you will – of a social arrangement in a given region. We’re basing this assessment on search results from the past 90 days, so it’s a reasonably large, up-to-date sample. After all, we want to know the situation right now.
A few initial observations
We’ve gone through and summarized some of the in rank for you, but please feel free to scroll down and check out the individual social networks you’re interested in.
Top countries for each social arrangement (in terms of interest)
- Facebook is most well loved in Turkey and Venezuela.
- Chirrup is most well loved in Venezuela and Brazil.
- LinkedIn is most well loved in the Netherlands and India.
- Google+ is most well loved in Taiwan and Hong Kong.
- Tumblr is most well loved in the Philippines and Brazil.
- FourSquare is most well loved in Indonesia and Malaysia.
- MySpace is most well loved in Puerto Rico and Myanmar (Burma).
- LiveJournal is most well loved in Singapore and Russia.
- Hi5 is most well loved in Thailand and Romania.
- Bebo is most well loved in Ireland and New Zealand.
- Orkut is most well loved in Brazil and Paraguay. The interest shown for Orkut in Brazil far outstrips that of any additional public.
It’s worth pointing out that this doesn’t necessarily mean that the majority of users come from these countries. We’re talking in this area sheer interest in a service. The size of the local user base will depend on the size of the Internet populace in that public.
Also note that we haven’t compared the social networks hostile to each additional. This is a assessment that examines where each social arrangement has managed to garner the most interest in its service.
Some standout countries in this assessment
- Brazil is in the top five for Chirrup, Orkut, Tumblr and Bebo.
- Singapore is in the top five for LinkedIn, Tumblr, FourSquare and LiveJournal.
- The United States is in the top five for LinkedIn, Tumblr and MySpace.
- The Philippines is in the top five for Tumblr, FourSquare and LiveJournal.
- India is in the top five for LinkedIn and Orkut.
- The United Kingdom is in the top five for LinkedIn and Bebo.
- Indonesia is in the top five for Chirrup and FourSquare.
- Venezuela and Turkey are in the top five for Facebook and Chirrup.
That was just a concise summary. Why don’t you go ahead and have a look for yourself? We’ve listed the results for all the included social networks here not more than. We’ve also included direct links to Google Insights for Search if you want to dig even deeper into the results and play around a small.
Countries with the highest interest in Facebook:
- Turkey
- Venezuela
- Tunisia
- Colombia
- Dominican Republic
You can dig deeper into Google’s search stats for Facebook here.
Chirrup
Countries with the highest interest in Chirrup:
- Venezuela
- Brazil
- Indonesia
- Turkey
- El Salvador
You can dig deeper into Google’s search stats for Chirrup here.
Countries with the highest interest in LinkedIn:
- Netherlands
- India
- United Kingdom
- Singapore
- United States
You can dig deeper into Google’s search stats for LinkedIn here.
Google+
Countries with the highest interest in Google+:
- Taiwan
- Hong Kong
- Nepal
- Finland
- Honduras
(Ok, Hong Kong isn’t a public per se, but Google Insights for Search lists “regions”, which don’t always correspond to countries.)
You can dig deeper into Google’s search stats for Google+ here.
Orkut
Countries with the highest interest in Orkut:
- Brazil
- Paraguay
- India
- Haiti
- Oman
You can dig deeper into Google’s search stats for Orkut here.
Tumblr
Countries with the highest interest in Tumblr:
- Philippines
- Brazil
- Australia
- United States
- Singapore
You can dig deeper into Google’s search stats for Tumblr here.
FourSquare
Countries with the highest interest in FourSquare:
- Indonesia
- Malaysia
- Singapore
- Thailand
- Philippines
You can dig deeper into Google’s search stats for FourSquare here.
MySpace
Countries with the highest interest in MySpace:
- Puerto Rico
- Myanmar (Burma)
- United States
- Jamaica
- Trinidad and Tobago
You can dig deeper into Google’s search stats for MySpace here.
LiveJournal
Countries with the highest interest in LiveJournal:
- Singapore
- Russia
- Belarus
- Ukraine
- Philippines
You can dig deeper into Google’s search stats for LiveJournal here.
Hi5
Countries with the highest interest in Hi5:
- Thailand
- Romania
- Peru
- Laos
- Portugal
You can dig deeper into Google’s search stats for Hi5 here.
Bebo
Countries with the highest interest in Bebo:
- Ireland
- New Zealand
- United Kingdom
- Brazil
- Australia
You can dig deeper into Google’s search stats for Bebo here.
Final clarification
As you noticed, we only included a limited list of social networks in this assessment. For example, we didn’t include social networks that are regional by nature, i.e. don’t have a global focus. There are plenty of public- or language-specific social networks that are successful in individual countries, for example VKontakte in Russia and the Russian-speaking countries of the former Soviet Union, Mixi in Japan, RenRen and Qzone in China, Hyves in the Netherlands, etc.
If you’re curious, you can check out a similar assessment we did three years ago, in August of 2008. We thought an update was long overdue, since things changes so rapidly in social media.
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Social arrangement popularity around the world in 2011
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