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Subdomains and Search Engine Optimization

March 1st, 2010 Web Hosting

Finding the right field name is often a hard process that involves intense brainstorming, as well as the annoying procedure of trying to find a name that is available and suitable for your website. Once you have found a excellent field, it is even harder to find another excellent one as the number of premium domains is quickly dwindling. In fact, there are barely any premium field names available online today, as the market has become so saturated, and is expected to become even more saturated as we progress into the 21st century.

Experts predict that all .com domains that are shorter than 7 letters and are relevant to a well loved keyword will be gone by the half way mark of the 21st century. This means that a excellent field name is like prime real estate at the moment, and even though domains cost less than houses, their value is steadily rising despite the scare that the market experienced in the early 2000’s. If you are having distress finding a excellent field name for your additional websites after being successful with one field name, then you may want to consider using a subdomain. Subdomains are also brilliant for search engine optimization.

Subdomains and Search Engine Optimization

The reason why subdomains are exact for search engine optimization is because they are really viewed as their won website by search engine crawlers. This means that each subdomain receives it’s own page ranking in the SERPs (Search Engine Result Pages). Another distinct advantage of subdomains, is that you do not have to pay for another field name registry or an extra hosting account. Instead you can simply use your existing field name and set up an entirely new web presence with your subdomain.

Subdomains and Sub Niches

A fantastic way to use subdomains for search engine optimization is to make subdomains on your site that are relevant to a main keyword or industry. Within each sub field  you could house content that focuses on that keyword. For example, you may have a primary field name that is called “highqualitywritingtools.com.” To further capitalize on this niche, and to enhance your search engine presence through diversification, you could open up several sub domains for free that pertain to a variety of sub niches such as: “ballpens.highqualitywritingtools.com” or “compositionnotepads. highqualitywritingtools.com”. By making subdomains on your main niche site that target long tail keywords, you;re generating extremely targeted automatic traffic for your site.

Subdomains and Backlinks

Another advantage to subdomains is that each subdomain is considered to be another site in the search engines, which means you can link your subdomains to each additional, and then link them all to your main site to build a backlink farm. This kind of internal link building, if done correctly, is a fantastic way to get your site(s) indexed in the search engines quickly, and to get a higher page ranking with small effort. Remember that the most vital aspect of backlink building is quality. Simply setting up a bunch of subdomains for the sole purpose of setting up backlinks is not going to benefit you, in fact it would verify to be detrimental to your site’s page ranking. Instead, you should make sure each page is populated with relevant and high quality content. Then once the site is populated with content you can start building a proper link structure that interlinks all of your sites into a traffic generating arrangement.


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