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The climactic explosion of iPad 2 hype

March 3rd, 2011 General

AppleFew tech companies can tap into the zeitgeist like Apple does. Another brilliant example of this has been the hype build-up leading up to the iPad 2 launch. Public just couldn’t stop talking in this area it.

Of course, with the initially iPad being such a well loved product, interest in its successor has been on the rise rapidly over the past few months, and speculation has been running rampant.

You know how we like proper data, so here is a graph showing the interest in iPad 2 leading up to the Development 2 announcement (based on Google search stats):

iPad 2 interest

The above graph paints a clear picture even though it’s missing the last week or so from February (which would have shown an even sharper spike at the end), but how does that compare to all the additional blast that’s out there on the Internet?

Turns out it compares very, very well.

Conquering the zeitgeist

Tech products very rarely end up in Google’s “hot searches” list (a daily top list of quick-on the rise searches on Google), but boy are public interested in iPad 2.

Here are the results for the hottest searches for Development 2 (courtesy of Google), the day the iPad 2 was officially announced. Note that the iPad 2 has not one, but two placements in the top 20 searches.

Hot searches March 2

And today, Development 3, still morning in the United States, iPad 2 is still on the hot list:

Hot searches March 2

That the iPad made it onto this list is a testament to how huge yesterday’s announcement really was.

What in this area the iPad killers?

If you’re wondering how the public’s interest in additional tablets, existing or upcoming, compare hostile to the overall interest in the iPad, the not more than graph might give you an thought.

We picked a few well-publicized tablets, like the Motorola Xoom, RIM’s Playbook, Samsung’s Galaxy Tab and HP’s Slate. As you can see, they barely make a dent compared to what Apple has been able to do with the iPad.

Tablet buzz

So for now, Apple’s iPad really has no competitor, at least not in terms of public awareness. If HP, Motorola, RIM and additional companies with tablet ambitions are secretly, insanely jealous of Apple’s iPad buzz, we won’t blame them…

This is a game Apple plays better than any additional tech company out there.

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The climactic explosion of iPad 2 hype


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