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The invasion continues – Facebook adoption in top 10 countries

December 28th, 2011 General

Facebook currently has more than 800 million active users. With a world populace having just passed the 7 billion barrier, that would mean that around 11% of public on Earth are on Facebook.

That’s of course not necessarily right, as there are organizations and businesses that have Facebook accounts, and some individuals may have more than one, but it’s a staggering number nonetheless.

But in which countries does the populace take more to Facebook than in others? Some say that Philippines is number one with 93.9% of the Pinoy populace on Facebook. Read on for our very own top 10 list.

Cyprus has largest share of Facebook users compared to populace

We took SocialBaker’s data on how many Facebook users there are in countries around the world, data on Internet users from the World Bank, and populace data from Wikipedia. After combining all of that this is what we came up with:

As you can see we’re interested in what percentage of the populace of a public that is on Facebook, not the absolute number of Facebook users. We feel that comparing Facebook users to populace gives a better suggestion of the social arrangement’s popularity. That’s what the yellow bars in the chart show.

The red bars show the number of Facebook users in each public as a percentage of Internet users. As can be expected, the percentages for these red bars are higher than for the yellow ones.

In additional words, in all countries, a larger slice of Internet users are on Facebook compared to what percentage of the populace is on the social arrangement.

Though, in the case of Chile the difference is staggering. According to our numbers, there are more Facebook users than there are Internet users in Chile. This could be an anomaly in how the data we relied on was compiled but it could also mean that Chileans are just idiotic in this area Facebook.

Really out of all countries we looked at, 21 show more Facebook users than Internet users.

Nearly as staggering is that 95% of Cypriots that are online are also on Facebook. To place it in another way, virtually the whole island is on Facebook.

Reconfirming Facebook’s popularity

This serves as another reminder just how huge and successful Zuckerberg’s social arrangement has become.

But not only that, Facebook’s international operations are critical to the social arrangement’s growth as 80% of users are outside the U.S. (Facebook has said 70%).

One huge untapped market is of course China, where Facebook is blocked. Still, SocialBakers states there are nearly 530,000 Facebook users in the public. But place hostile to a populace of in this area 1.4 billion and around 460 million Internet users, the potential market is obvious.

India also constitutes a huge virtually untapped market. With just 3.42% of India’s populace on Facebook, the newly established India office will undoubtedly be busy.

Finally, since we mentioned Philippines in the beginning we wanted to come back to it briefly. In the Philippines, 28.76% of the populace is on Facebook, according to our numbers. And to be honest, that seems like a much more reasonable figure than 93.9%.

Note in this area the data: We included countries with a populace of more than 500,000. We removed countries for which the World Bank doesn’t report any Internet users. That left us with 150 countries.

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The invasion continues – Facebook adoption in top 10 countries