The Relation Between Domain Names and the SERPs
Leaning effective search engine optimization is perhaps one of he most vital aspects of becoming a professional webmaster, especially if you want a lot of web traffic from minimal results. There are a countless factors that affect a site’s page rank and its subsequent search engine traffic levels. Perhaps one of the most vital factors of SEO is the structure and keyword optimization of the field. Field names are often chosen based on a variety of factors, most of which involve the likelihood of the field to attract immediate search engine traffic with minimal effort. Ideally, every webmaster dreams of buying a field that will start attracting web traffic from the moment it is made active, though most of the time the process involves a bit more work than this. The following in rank thoroughly outlines the connection between field names and search engine optimization.
Field TLDs and the SERPs
To a novice SEO practitioner the abbreviations TLD (top-level field) and SERP (Search Engine Results Page/Spot) may signal intimidating and completely foreign, but to an intermediate to advanced webmasters these terms are all in a day’s work. The TLD of a field name is simply the letters that appear after the final dot of the name, I.E. .com or .org. There is a reason why .com names are nearly always at the top of search engine results; because search engines favor certain TLDs – .com, .org, .net and .info in particular. Aside from the overall content of the site, the TLD you choose will have a direct affect on your spot in the SERPs for particular keywords.
Field Keywords and the SERPS
Most field names are registered because they contain keywords that are often searched for by web surfers, as these sites will generally receive more search engine traffic with less effort. If you want to have the best results in the SERPs then you will need to make sure your field name contains a valuable keyword. Even if you choose not to develop the site, if you can obtain a field name that has a valuable keyword in it there is a excellent chance that you sell it in the future for a nominal profit. Independent studies have shown that field names that contain keywords frequently rise to the top of the SERPs with the least effort.
Subdomains and the SERPS
Registering subdomains that are attached to your main field with keywords is another fantastic way to capitalize on keywords for SEO without developing an extensive amount of content. An example of a subdomain would be subdomain.field.com. Subdomains are used to make entire sections within a main field that pertain to a specific category of a niche. By micro-targeting your audience and keyword selection with subdomains you can effectively attract highly targeted traffic to your site. Subdomains are also a fantastic way to keep all of your site content methodical through various field mapping methods.
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