Using Sub-Domains to Enhance Search Engine Optimization

Many webmasters have resorted to using hosting multiple domains to increase their business’s outreach. While using multiple domains to diversify your traffic stream may seem to be an appealing option, the same outcome can be reached using a single field. How you may question? Well, with each field you have the option of making sub-domains. In this article we will discuss how sub-domains can accomplish the same results as multiple field hosting, with no additional monetary investment.

Sub-Domains

A sub-field is a secondary field to your main field. An example of a sub-field would be subdomain.domains.com.In this example, “domains.com” is the primary field, and “subdomains.field.com” is the sub-field. You’ve probably noticed that many websites have a support sub-field complex for customer support purposes. The reason why sub-domains offer the same compensation as multiple field hosting, is because the search engines view these sub-domains as break websites. Sub-domains can have their own break search engine ranking, thereby allowing you to capitalize on a wider range of keywords for your niche, much in the same way multiple field hosting would.

Dominating Your Niche with Sub-Domains

Sub-domains give webmasters the ability to make multiple websites within a single field. Each sub-field is then centered around a particular keyword, thereby humanizing the search engine ranking of that particular sub-field, and ultimately your entire website. Remember that sub-domains are seen as independent websites by search engines, which means that any links that point to your main website from your sub-field are seen as backlinks! Backlinks are links that point to your website’s URL from additional websites. Using sub-domains to make backlinks for your main website is a excellent way to make what is known as a “link farm”. The SEO benefits reaped from using sub-domains is nearly boundless, as you can have as many sub-domains as you’d like, each one focusing on a particular keyword. For example, if your niche is “electronic pets”, then you could make several sub-domains called “ElectronicDogs.ElectronicPets.com”, or “ElectronicHamsters.ElectronicPets.com”. Now whenever an individual searches for “electronic hamsters”, your site stands a excellent chance of receiving a high page rank!

Using Sub-Domains Correctly

Using sub-domains to boost your site’s search engine ranking can be a very simple task, as long as you use a bit of common sense when doing so. The key to using sub-domains correctly is to make sure each sub-field is very relative to the main field. Meaning you want to make sure your sub-field is relevant to the niche of your main website. Making a sub-field centered around electronics attached to a main field that concerns dog grooming would obviously not be beneficial.  Setting up sub-domains only takes a minute or so for each one, and most web hosting services allow you to set up sud-domains at no additional cost. For this reason, you should not be worried to conduct experiment with sub-domains to see what works best for your particular situation. Try gathering 20 relevant keywords t your niche and then set up a sub-field for each individual keyword. The complex links to your main website on each sub-field and house relevant keyword rich content on each sub-field. Wait one week and check your search engine results. The key to enhancing your search engine optimization abilities is to practice with trial and error.

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