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Yahoo SEO: An Overlooked Yet Powerful Tool

February 16th, 2010 Web Hosting

It seems as if the entire world has shifted their focus towards Google and has forgotten in this area the once ever-so well loved Yahoo. Although Google has full over the search engine industry, there are still a huge group of internet users that use Yahoo steadfastly, and excluding them form your marketing campaign can be extremely unenthusiastic towards the growth of your online business. Even if 90% of your traffic is coming from Google, are you willing to throw away the additional ten percent due to an oversight in your marketing venue?

You may be under the depression that all search engines follow the same policy when ranking websites but this is simply not right. Yahoo’s search engine standards vary slightly from that of Google’s so it is vital to consider the difference when designing your website. The best approach is to build a website that appeases all of the major search engines, counting Yahoo. The following in rank will give you an thought of what Yahoo is looking for.

Link Organization

When it comes to indexing of your website, Yahoo’s crawlers pay extra attention toward the internal structure of the site. Google focuses more on external links such as backlinks, which also matter for Yahoo optimization, but not as much. In fact, it is possible to have high ranking site in yahoo with hardly any backlinks! Though if your site has a disorganized internal link structure, then you are going to have a very hard time making it to the top page of Yahoo’s search results. This means you’ll need to devise a site map and submit it to Yahoo for maximum success.

Glue Text

Instead of simply posting URLs, it is best to use glue text containing keywords. Glue texts that contain keywords will enhance your Yahoo SEO efforts by double. Make sure the keyword used in the glue text is relevant to the page you are linking to.

Keyword Optimization with Title Tags

Of course this trick works with all search engines, but it is extremely vital in Yahoo. By putting primary keywords in the main title tags of your web pages, you’ll find that many of your pages gain a very high page rank quickly. Yahoo pays very close attention towards tags of all sorts counting meta tags.

Search Engine Optimized URLs

Make sure all of your site’s URLs contain relevant keyword. If you are using a excellent content management system then this step will be done automatically. A excellent way to optimize URLs to be search engine friendly is to house dashes between words on key phrases. For example, instead of using the URL “ example.com/lookatthislink” you could use the URL “example.com/look-at-this-link.” Using this simple trick will boost your search engine ranking in Yahoo greatly.

Quality Content

Yahoo places a high priority on the quality of the content. This means that stuffing your content with keywords and writing in this area anything will not work, in fact it will be very detrimental towards the ranking of your web page. To be successful ion Yahoo you’ll need to use quality content with the right keyword density and placement.